Working with Snowbee UK since 2006 has made it possible to somewhat understand the dynamics necessary to be educated within the Fly Tackle Industry. I know this sounds like a bunch of mumbo jumbo; however, the facts are the Fly Fishing Tackle industry is changeing at a pace never before seen. In 2013 we are seeing the pace of change quicken and for the better. However, with the quickened pace of product development we are also seeing many new companies enter and exit the industry hoping for a success story. But successes are not just manufactured,they are earned and time is "the" or a key element to success.
Since 2006 we have seen from Snowbee major changeovers in fly line development, Fly rod design,wader design,Reel design and of course bag or luggage design. The then XS series of reels and rods are now gone,replaced with the Geo Reel and the Prestige range of fly rods. The now Diamond 2 fly rods including Spey are lighter in hand, tough when asked for and more crisp in casting.